Quality Destination

At the end of may 2018, Málaga provincial council with the Antequera, Ardales, Álora, Carratraca, Campillos and Abdalajís valley councils started the "Quality Destination Caminito del Rey". The purpose for this initiative was to improve the visitor’s satisfaction through improving the quality given by companies and tourist services from the territory.

26 new businesses from surrounding municipalities received the hallmark ‘ Commitment to Turistic Quality Caminito del rey’ in 2019..

To reach this goal the aforementioned business have been working to set in place measures to improve quality and creating new and permanent structures in the destination that have allowed a public-private collaboration for the touristic development.

Every establishment adhered to the system work to offer maximum service quality to their clients, defining every working process and orienting them towards a system that continuously improves. Client satisfaction becomes the centre of management without neglecting other significant aspects such as environmental protection and social compromise.

After the first 16 establishments that were set in 2018, 16 new businesses that belong to the destiny have received the hallmark ‘Commitment to Touristic Quality Caminito del Rey’ in 2019. These first businesses and entities meet the quality standards to pay the best attention and offer the best services to clients with the support of their respective councils and tutored by Tourism and Planning Costa del Sol. The number of adhered establishments has not stopped growing, which is why we invite you to get to know all the companies that are already participating actively in this initiative , either by community or by typology.